— ABOUT REBECA —

Science. Business. The conscious human experience.

PharmD · RD · MBA, IESE · MSc Neuroscience & Psychobiology, UAB · Harvard Business School · ICF coaching certification in progress

Rebeca Sanz Barriuso facilitating beside a whiteboard
Rebeca Sanz Barriuso outdoors with a tablet

— THE STORY —

I have always been drawn to what makes us flourish.

First through science, then through business, and finally through conscious human experience. I began in health—nutrition, pharmacy, public and private hospitals, and clinical trials—before an Executive MBA moved me into leadership roles across global health tech and life sciences.

For more than two decades I worked inside the engine rooms of healthcare and innovation: building, scaling and opening markets across Europe, the United States and Latin America; negotiating with C-suites and investors; and building commercial engines that moved millions.

In 2022 my body reached its limit. The crisis made one thing impossible to ignore: everything I had built externally no longer matched how I felt internally. I returned to science through the lens of human experience, studied neuroscience and psychobiology, and began formal coaching training.

I founded Beyond Human for leaders who want to do the same—not by stepping away from leadership, but by redefining what power can look and feel like.

— PROFESSIONAL TRACK RECORD —

The work has crossed clinics, companies and markets.

01

Clinical nutrition

Public and private hospitals across oncology, gynaecology, cardiology and internal medicine; later one of Spain’s early clinical nutrition practices.

02

Scientific evidence

Clinical trials for global pharmaceutical companies.

03

Commercial leadership

Fractional CCO in digital therapeutics: sales cycle −52%, CAC −48%; CGO in medical imaging: pipeline above €500,000 built from zero.

04

Innovation & capital

Currently leading Open Innovation at Sanitas (BUPA) and investing privately across real estate, health and innovation companies.

05

International operating

Spanish native, bilingual English and highly proficient Portuguese; an itinerant programme between Europe and the United States.

— THE BEYOND HUMAN METHOD —

Biology is the infrastructure of leadership.

Four integrated pillars underpin every protocol, programme and executive conversation.

PILLAR 01

Precision Physiology

Optimising the body as the basis of mental performance: functional nutrition, sleep architecture, exercise as regulation, and biomarkers for longevity and performance.

You cannot lead with clarity from an exhausted body. Physiology is the invisible infrastructure of leadership.
01

Metabolic timing and micronutrients

02

REM/NREM sleep and nocturnal HRV

03

Strength, VO₂ max, mobility and recovery

PILLAR 02

Regulated Cognition

Training the mind to think precisely under pressure through cognitive-load management, decision models, attention architecture and applied metacognition.

Leadership quality depends on decision quality. Decision quality depends on how you regulate your mind.
01

Decision fatigue and uncertainty

02

Deep work and focus architecture

03

Calibration and epistemic confidence

PILLAR 03

Autonomic Regulation

Using the autonomic nervous system as a leadership tool: polyvagal states, vagal tone, HRV, intentional regulation and somatic management of chronic stress.

A regulated leader is not a calm leader. It is a leader who can choose a response instead of reacting.
01

Applied polyvagal theory

02

Breath and cardiac coherence

03

Executive burnout prevention

PILLAR 04

Strategic Coherence

Aligning identity, values, vision and action so biology, cognition and purpose reinforce rather than fight one another.

When biology, mind and vision align, leadership becomes expression rather than effort.
01

Leadership identity design

02

Free-Will Architecture™

03

Legacy and 10-year direction

— PROPRIETARY FRAMEWORKS —

The intellectual architecture behind the work.

01

WISE Human™

Integrated human performance: Wellbeing, Intelligence, Strength and Expression.

02

Decision Density™

Optimising the volume and quality of decisions per unit of time and energy.

03

Free-Will Architecture™

Increasing the ratio of conscious choices to automatic reactive patterns.

04

The 8 Decision Edges™

Eight cognitive-emotional edges that shape executive decision quality.

05

Identity Threshold Theory

Understanding the identity shift required at each leadership transition.

06

Coherence OS™

Aligning biology as hardware, cognition as software and purpose as direction.

07

Beyond Human Longevity Score™

A composite view of physiological markers, cognition and sustainable performance capacity.

WHAT LEADERS SAY

Evidence that the work transfers.

“The process helped me understand where my emotions and beliefs come from, see myself clearly and make decisions from a more conscious place.”
Sofia A. · Sales Manager, MBA, GE HealthCare · Mexico
“Rebeca’s work has been fundamental in improving my quality of life, professionally and personally, and in finding definitive solutions to work-management problems.”
Mauro B. · Commercial Director, Manufacturing · Spain
Beyond Human · Applied science · By Rebeca S. Barriuso